Maximizing Revenue Through Emails.
Hi! I’m Natalya - an email strategist and conversion copywriter. I help ecommerce brands boost their revenue through impactful email marketing.
I use the principles of conversion copywriting to write empathetic and data-driven emails that don’t just sell something…they create loyal customers.
As a conversion copywriter, I follow a disciplined process when working with you. I combine data insights and proven methods to craft emails that speak directly to your audience in their language.
So, what exactly does “conversion copywriting” mean?
Conversion copywriting is the art and science of using data and better practices to persuade your reader to take a specific action. It eliminates the guesswork behind finding the right words.
Without research and analysis, you are just guessing.
Here’s how working with me can help boost your revenue:
You'll have targeted messaging that connects with your ideal customer.
I don't just write emails; I craft messages that resonate with your audience on a deep level. By leveraging customer insights and research, I create emails that your subscribers will look forward to reading - emails that will guide them toward becoming loyal customers.
Your core email flows will be optimized according to industry best practices + unique audience insights.
From a killer welcome series to an abandoned cart series that recovers lost revenue, I'll help you set up a structure that maximizes your email marketing potential. Additionally, I'll set up a post-purchase series that reassures your customers they made the right choice. And a customer win-back series to reignite interest with customers who previously purchased from you.
Your audience will be segmented to optimize messaging potential.
With my help, you'll be able to target your messaging to specific segments of your audience, maximizing the impact of your emails and driving more revenue. I'll work with you to map out necessary flows, determine the number of emails needed for each flow, and segment your audience to ensure your messaging hits the mark.
My services include:
• Email copywriting
• Email flow set-up and execution in Klaviyo (includes design and segmentation)
• Email campaign set-up and execution in Klaviyo (includes design and segmentation)
• Klaviyo account audit to identify untapped opportunities to boost your email revenue.
So if you’re ready to grow your e-commerce business through email, let’s chat!
Research is the backbone of effective copy. It’s the heavy-lifting part of any copywriting project.
Whatever sized business you are, I have a wide variety of data research options I can employ. I use a range of data sources, including voice of customer data, review mining, social media listening, etc. to gain the best insight.
If you already have some of this data ready to go, great!
If not, great! Let me take care of it for you.
Data-driven
I incorporate my working knowledge of consumer decision-making, psychology, and user experience to methodically assemble your copy.
Knowing what to say, when to say it, and how to say it can make or break your business.
It’s also at the heart of the strategy and recommendations I provide you. Tapping into this knowledge base helps me write copy that you can have confidence in.
Copy that draws your audience in.
Copy that holds their attention.
Copy that takes them on a journey and ultimately, turns them into a loyal customer.
Proven Methods
Ready to boost your revenue through email?
You’ve got amazing things to do.
So let’s discuss how my copywriting expertise can help you feel confident in the emails you’re sending out into the world.
“I was blown away by Natalya’s level of detail - how she approached the project and laid out everything from start to finish. She made sure to research my website content thoroughly to understand my client base and be able to craft emails in my voice that spoke to my ideal client.
I honestly got way more than I was expecting in the level of detail and follow-up.
It definitely gave me time back to do the things I am good at and now I have a compelling email series that will help potential clients turn into clients.”
- Katie Roeder, Pediatric Sleep Consultant
Happily Ever After Sleep
"Collaborating with Natalya was an absolute delight! I must admit, I was initially hesitant about hiring a copywriter as I had never worked with one before and was unsure of the ROI. However, as someone who is not a fan of writing and lacks knowledge of messaging strategies, I knew it was necessary.
Natalya's copy not only impressed me, but her ability to strategize and expertly guide me through the process of identifying what I wanted my clients to achieve with my course was priceless. Thanks to her expertise, my emails and sales funnels flowed seamlessly and efficiently, alleviating so much stress from my workload. If you're contemplating hiring Natalya, I wholeheartedly recommend her!
- Heather Borders, RD, LDN
CEO of Kailo Nutrition
Step 1: Connect
To get started, send me an email at nm@natalyawrites.com and briefly describe your project or content needs.
How to work with me:
Step 2: Consultation
We’ll set up a free discovery call to discuss your needs in more detail and decide if we’re a good fit.
Step 3: Audit
I’ll take a look at your Klayvio (or other email service provider) account and assess how things are working, identifying any problems and untapped opportunities.
Step 4: Writing Begins!
We’ll establish a start date and project timeline, and I’ll get to work on researching your audience and writing your email flows or campaigns.