Copywriting with soul and empathy…and science to back it up.
Hi, I’m Natalya. I’m a website and email copywriter who uses data insights and proven methods to write killer copy for busy solopreneurs and small businesses. My copy doesn’t just sell something. It creates a customer relationship. Because humans buy things from other humans. I write for your audience with empathy and heart.
Writing tasks haunting your to-do list?
Feeling overwhelmed and stuck about writing your website? Wishing it could just write itself?
Maybe you took a stab at writing your landing page, but it feels like it’s missing something. It just isn’t connecting with your audience the way you want it to. The way you KNOW it NEEDS to connect.
Or perhaps you keep thinking about how you really need to get a welcome email series up and running. It’s been drilled into your head by any marketer worth their salt. Yet, you’re struggling to figure it out on your own.
Writing copy can be challenging. And it takes time. Valuable time away from other things you’d rather be doing for your business. And it can be overwhelming when it’s your own business and the stakes are high.
You know how crucial it is, which is why you're here, right?
You know that getting the words wrong is like leaving money on the table.
As a business-owner, entrepreneur, or solopreneur, you have a lot to focus on. Writing all the pages of your website (especially the dreaded “About” page) or tackling your email marketing strategy can feel like scaling a mountain.
Especially when you know that the words on your page are essentially a 24/7 salesperson.
It’s a lot of pressure, I get it!
Time is money, and you’re ready to stop guessing and put this whole writing deal into the hands of a professional.
Because the work you do is amazing. And it deserves to be connected to the right readers who need it.
The good news is, I can help!
I use the principles of conversion copywriting to write empathetic and data-driven copy that doesn’t just sell something, it creates customers.
As a conversion-copywriter, I have a disciplined process I follow when working with you. I combine data insights and proven methods to craft website and email copy that speaks directly to your audience, expressed in the exact words your ideal customer needs to hear in order to connect with your offer.
I bring strategy and a disciplined process to the table so you can hand that writing to-do list over to me with confidence, and get back to doing the things you love!
So, what exactly does “conversion copywriting” mean?
Conversion copywriting is the art and science of using data and better practices to persuade your reader to take a specific action. It eliminates the guesswork behind finding the right words.
Without research and analysis, you are just guessing.
Data-driven
Research is the backbone of effective copy. It’s the heavy-lifting part of any copywriting project.
Whatever sized business you are, I have a wide variety of data research options I can employ. I use a range of data sources, including voice of customer data, review mining, social media listening, etc. to gain the best insight.
If you already have some of this data ready to go, great!
If not, great! Let me take care of it for you.
Proven Methods
I incorporate my working knowledge of consumer decision-making, psychology, and user experience to methodically assemble your copy.
Knowing what to say, when to say it, and how to say it can make or break your business.
It’s also at the heart of the strategy and recommendations I provide you. Tapping into this knowledge base helps me write copy that you can have confidence in.
Copy that draws your audience in.
Copy that holds their attention.
Copy that takes them on a journey and ultimately, turns them into a loyal customer.
Ready to save yourself time, money and stress?
You’ve got amazing things to do.
So let’s discuss how my copywriting expertise can help you feel confident in the copy you’re putting out into the world.
“I was blown away by Natalya’s level of detail - how she approached the project and laid out everything from start to finish. She made sure to research my website content thoroughly to understand my client base and be able to craft emails in my voice that spoke to my ideal client.
I honestly got way more than I was expecting in the level of detail and follow-up.
It definitely gave me time back to do the things I am good at and now I have a compelling email series that will help potential clients turn into clients.”
- Katie Roeder, Pediatric Sleep Consultant
Happily Ever After Sleep
Copywriting Services
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Websites
I write websites that are optimized to get results. Pricing starts at $500 for a basic 3-page website and includes:
Consultation via discovery call and in-depth questionnaire
Customer insight and message-finding research
A clear, concise value statement for your business
A fully written draft of copy for your website
Unlimited revisions for 30 days
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Email
I write emails that build, nurture, and engage your audience. Leverage the power of your email list through strategically designed sequences.
Pricing starts at $100 per email
What to expect when you hire me:
Step 1: Consultation and questionnaire
To get started, we’ll set up a discovery call so I can learn more about your project. Afterwards, I will send you a project quote and timeline based on your needs.
Once we decide to work together, I will immediately send you a customized questionnaire designed to help me best understand your business, your goals, your target audience and competition. I will also request any customer insight information you have (surveys, interview notes, reviews, etc.)
Before I write a single line of copy, I will spend some time reviewing your answers and analyzing your website (if you already have one). I will also be digging into any customer and competitor research you have, or can conduct my own.
Step 2: Value statement
Next, for website copy, I will translate your answers from the questionnaire in combination with customer research into a value statement for your business. This value statement will become the guiding principle for all the copy I write, and can be a huge asset for you in any/all future marketing decisions.
Step 3: First draft
Now for the fun part: I will sit down and synthesize your responses to the questionnaire, customer research and competitor research into a fully written draft of copy. I will provide you with the copy for each page as well as a recorded video walk-through.
If you are working with a designer, I will of course work directly with them to ensure best placement. Great copy can fall totally flat unless the design works with it.
Step 4: Revisions & Final Copy
I offer unlimited revisions for 30 days following the date of draft delivery, as long there isn’t a fundamental shift in the direction of the copy.
Finding the right words for your website or email campaign is worth investing in.
Especially if you’re short on time, energy, or copywriting expertise.
Give yourself the gift of MORE time and LESS stress by hiring an expert to handle your copywriting needs.
I craft data-driven copy that doesn’t just sell something, it creates customers. Because humans buy things from humans. I write for your audience with empathy and heart.
So you can hand over your project with confidence.
Because the work you do is amazing. And it deserves to be connected to the right readers in a meaningful way.